With an academic background in the History & Philosophy of Science (UCL) and a JD & LLM in Medical Ethics & Law (HKU), Michelle is trained to dissect complex health related issues by borrowing historical, philosohpical, ethical, legal, and social lenses. Her approach is rooted in analytical rigour: every solution must be grounded in empirical evidence before being accepted. Driven by the pursuit to deliver change and tangible impact, after building a foundation in legal research, legal publishing, and legal recruitment, Micheclle took a sabatical for intensive clinical work at the SPCA. This pivotal experience bridged abstract ethics and the realities of animal welfare for the founder, which later became the crucible for In Doggo Veritas. 

The catalyst was her Golden Retriever’s recovery from elbow dysplasia. She refused to accept a market prioritising aesthetics over functional, sustainable health. Motivated by the need for better solutions, she became a Certified Human-Animal Bond Professional and Pet Nutrition Coach (NAVC, HABRI), and sought mentorship from a Crufts Champion to rethink canine companionship. Two years transformed her best friend Gummy from a patient into a resilient athlete. She is excited to launch In Doggo Veritas as Hong Kong’s first inaugural gear house. We are here to bridge the gap between peak canine performance and ecological integrity. From our initial designs to our final delivery, sustainability is at the heart of every decision we make. We are building a future where loving our dogs never has to come at the expense of our planet.